our distribution expertise

Food and beverage distribution serves as the connective tissue of the broader food, beverage, and agriculture ecosystem, linking producers, processors, and ingredient manufacturers with retail, foodservice, and institutional end markets. Our focus encompasses broadline distributors, specialty and category-focused distributors, and value-added logistics providers that manage sourcing, inventory, cold chain, merchandising support, and last-mile fulfillment. As customer expectations around assortment breadth, freshness, traceability, and speed continue to rise, distributors have evolved from simple intermediaries into sophisticated demand-aggregation and market-access platforms that exert meaningful influence over product adoption and brand success.

Westerra Capital is a specialist advisor to food and beverage distributors where operational excellence, category specialization, and supplier–customer alignment create defensible market positions—whether through consolidation, geographic expansion, value-added services, or portfolio repositioning.